In what is one of the best-looking cameras on show this photokina, Hasselblad has teamed up with Ferrari to release a special Ferrari Edition camera. The camera will have a limited run of merely 499 units, under the name of ‘Hasselblad Ferrari edition’. No details of its price have been released.
Aside from the luxury camera, Hasselblad unveiled a 31MP medium-format camera, the H4D-31. It’s equipped with the same True Focus system as the H4D-40 and will ship with updated Phocus 2.6 software. Along with this, the company also released a new CFV-50 digital back with a 50MP sensor.